Elena
it, guiding me on inetrviews. At my magazine, the brand itself is hugely important to me, and every single interview I do is discussed with my PR team first and then I do what I feel is right. I feel the same way about blogging. Not only should PRs have the right to discussion before being confronted with a bad blog post, but it's their area of expertise to help the blogger's brand as well. If a blogger misunderstands something, or is so angry he/she writes something ridiculous I mean, a true PR professional would be able to aid in helping the blogger not write something that would alienate contacts in the industry, readers, etc. A true professional, whether it's a journalist, blogger or .. plumber, would believe in education. I hate to use the tired analogy, but it's important to act like a sponge. If I had a PR professional willing to talk something out with me before I posted it, I would gladly take it. At the end of the day, it is your post. Just educate yourself first. Then have all of the control your heart desires.
Elena it, guiding me on inetrviews. At my magazine, the brand itself is hugely important to me, and every single interview I do is discussed with my PR team first and then I do what I feel is right. I feel the same way about blogging. Not only should PRs have the right to discussion before being confronted with a bad blog post, but it's their area of expertise to help the blogger's brand as well. If a blogger misunderstands something, or is so angry he/she writes something ridiculous I mean, a true PR professional would be able to aid in helping the blogger not write something that would alienate contacts in the industry, readers, etc. A true professional, whether it's a journalist, blogger or .. plumber, would believe in education. I hate to use the tired analogy, but it's important to act like a sponge. If I had a PR professional willing to talk something out with me before I posted it, I would gladly take it. At the end of the day, it is your post. Just educate yourself first. Then have all of the control your heart desires.